Get More From Your Recycling Efforts

It goes without saying that Waste Wise Products cares about the environment, but we are also a business so respect the need to make a profit. This is why we work with our customers to find creative ways to turn their ecological efforts into positive business strategies. For example, turn your recycling bin into a promotional tool as well as an ecological initiative.

Turn Recycling Into Profits

Recycling should be primarily about the environment but there is nothing wrong with realizing every advantage possible from your efforts. When your organization champions the environment, you are sending a positive message out into the public that can’t help but improve your image. The positive PR can generate new customers as people preferentially spend at businesses committed to helping the local ecology.

Take the concept one step further by using the recycling bin to build brand awareness. Many of our products can be imprinted with your company logo or be fitted with advertising panels you can use for promotional material. This not only directly links your company to green causes in the minds of your customers but allows you to reach new customers.

Reach New Markets

A recycling bin in the break room is going to be seen only by employees. Place containers in more visible locations such as reception areas, elevator foyers and restrooms to get your message to your customers. However these people already know how great your company is so you also need to consider how you will reach new people.

If your location gets a lot of traffic, such as a store or coffee shop on a busy pedestrian walkway, then put a container outside. You’re offering a public service by allowing non-customers to use the bin but also exposing your brand to people who might otherwise walk by and never see your establishment. Companies in multi-tenant office complexes can ask the landlord if they can donate recycle containers for the common areas.

Find More Locations

A good marketing campaign doesn’t advertise just to people within ten feet of your business. Look in your neighborhood and your city for more recycling bin opportunities. Is there some place people gather like a park that would appreciate your recycling bin? Consult nearby businesses to see if they’d be willing to let you put a container in their establishments, maybe by creating joint advertising that benefits both of you.

Before placing a thousand recycle containers, remember you also need to budget for the cost of sending an employee around to empty these. Neglected bins are going to hurt rather than help your public image. However a well thought out network of containers is an inexpensive way to spread your company’s message to new eyes.

Don’t lose sight of the real goal of a recycling bin: recycling! However take the opportunity to use your recycle containers to their full value by turning them into promotional tools as well.